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James Bacarro

James Bacarro

Full-stack Marketer

CREATIVE and TECHNICAL. I’m a well-rounded, full-stack marketing professional with a knack for great design – developed over the years of experience in graphics design, photography and video production.

On my spare time, I help non-profit organizations improve their brand and build/develop their online presence – mainly their websites.

Hey there! Thanks for being here!

This website is a side project – with the aim of sharpening the saw (yes – Stephen Covey right there!). Side projects launch you forward in so many areas of life and career – you’ll get stronger “brain” muscles (analogy from Jay Acunzo, VP of Platform, NextView Ventures).

The content will revolve around being a hybrid marketer. The journey, stories, insights, and how-to’s.

How did I become a full-stack marketer? It’s definitely an ongoing learning but let me walk you through my journey..

 

Filmmaker

During college, part of my degree (Mass Communications) was making short films. We used to have yearly “Short Film Festival” and in junior year, my team (classmates) decided to join and set a fancy goal.. “Lets beat the seniors and get all the major awards!”, we were young and proud millennials. And surely we did just that. Of course, research and studying paid off. I had to spend a lot of time in the library in between classes and delve into video production books.
We kind of disrupted the school’s film fest scene by creating a finally-not-a-boring-short-movie!

We never had fancy gears because we had no money, but we always ended up having the best video quality during the competitions. I had to borrow a small camcorder from my aunt, which I broke later on. I had to spend my first salary after college for the repair.

I took a teaching job right after college. My mom’s the school principal so it was convenient. LOL.
In that school, I got the chance to teach video production and filmmaking to Middle and High School students.

 

Photographer

I never owned a DSLR. Yes really. After college, I developed an interest in learning photography. I had a full-time teaching job but the salary I make wasn’t enough to afford myself a DSLR camera. My interest was deep enough that I started learning – reading resources online about how to use a DSLR. Everytime I get a chance to borrow from a friend, I immediately grab that chance to test out what I have learned in theory. Of course, some of it were a failed attempt.

 

Web Developer

The school’s IT Admin left for a job overseas. I’m fond of technology and I seem to be good with computers. The IT role was handed over to me including the management of the school’s website. It was run on Joomla. Later on, I found out how easy WordPress was. Since then, I have put a lot of effort into learning WordPress.

I tried to enroll in a 2-year web development course but found out I was learning HTML & CSS faster by self-study – so I quit school. And started dating my then girlfriend – now my wife. (Totally off topic – I know 😀)

I occassionally take on projects I’m interested in – both paid or free. At times I’m helping out charities and non-profit organizations at pimpmycause.org

 

Graphics Designer

I have always been inclined to arts and at my first job as a teacher, I was also assigned to head the school’s yearbook staff. I learned at that time that Adobe Indesign was and still is the industry standard in desktop publishing software. I downloaded a full video course and started learning it.

After 3 years of teaching, I felt that I’ve learned so much in that school and thought that it would be a good time to move on and change the course of my career. I couldn’t just quit right away as I have bills to pay. So I figured out an escape plan.
Before I left, as I’ve mentioned – I took a 2-year course in web development (which I didn’t finish). I had a classmate-friend who introduced me to 99designs and how he’s been earning by winning in logo design competitions. It was a light bulb moment. I knew I could make this work because I doodle a lot – before. Trying to combine names, making unique artworks out of names. Of course, mostly my name -JAMES.

I started learning Adobe Illustrator. Spent most of my time on youtube tutorials, and reading blogs on branding and logo design.
After a few competitions joined, I won a design contest. It was not a logo design but an IOS app icon design. My first win was such an extraordinary feeling! I figured that if I keep this pace, it can sustain me until I find a new job. I didn’t quit right away. Instead, in my fourth year, I asked my employer if I can work part time, and they were fine with it.

 

Digital Marketer

I was hired directly in Dubai (from the Philippines) as my boss needed an IT guy and at the same time, he’s been wanting to create videos and graphics for the branch. My skill set was a perfect match. That’s how I got in.
I have since developed an interest in Digital Marketing so I took online certifications and bought a load of marketing kindle books.

 

‘The more you know, the more you know you don’t know.’ – Aristotle

Yes, I still have so much to learn and I know that you best learn when you teach what you learn to someone else.

So that’s exactly what I’m doing right now. Let’s grow and learn together.

KEEP moving forward my friend!

James Bacarro

James Bacarro

Full-stack Marketer

CREATIVE and TECHNICAL. I’m a well-rounded, full-stack marketing professional with a knack for great design – developed over the years of experience in graphics design, photography and video production.

On my spare time, I help non-profit organizations improve their brand and build/develop their online presence – mainly their websites.