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James Bacarro

James Bacarro

Full-stack Marketer

CREATIVE and TECHNICAL. I’m a well-rounded, full-stack marketing professional with a knack for great design – developed over the years of experience in graphics design, photography and video production.

On my spare time, I help non-profit organizations improve their brand and build/develop their online presence – mainly their websites.

Hey there! Thanks for being here!

This website is a side project – with the aim of sharpening the saw (yes – Stephen Covey right there!).

“Side projects launch you forward in so many areas of life and career – you’ll get stronger ‘brain’ muscles”  – analogy from Jay Acunzo, VP of Platform, NextView Ventures.

The content will be mostly about being a hybrid marketer. My journey, stories, insights, and how-tos.

Let me walk you through my marketing journey.

 

Filmmaking & Video Production

Many years back, shooting a short with kids | 2013

During college, part of my degree (Mass Communications) was making short films. We used to have yearly “Short Film Festival” and in junior year, my team (classmates) decided to join and set a fancy goal, “Let’s get all the major awards!”. We were young and proud (with so much ego involved) millennials back then. And surely we did get almost all the trophies. Research and studying paid off. We spent a big deal of time planning and I had to spend a lot of time in the library in between classes and delve into video production books to figure out the how to’s in making movies.

We kind of disrupted (as we called it) the school’s film fest scene by creating a finally-not-a-boring-short-movie!

We made a horror movie.

We never had cool gears because we had no money, yet, we always seemed to end up having the best video quality during the competitions. Hmm.. I wonder what the rest of the teams were doing.

Our team had to be resourceful and make use of the little resource we got. We chipped in to buy the MiniDV tapes and some costumes/props we needed. I had to borrow a small camcorder from my aunt, which I destroyed later on after a series of projects. And I had to spend almost all of my first salary at my first job to have the camera repaired. Yay!

I took a teaching job right after college. My mom’s the school principal — so I was an instant hire! LOL

In that school, I got the chance to teach video production and filmmaking to Middle and High School students.

My younger brothers who also happened to be my students at that time now make videos full-time. Can’t help but be proud of the quality of work they keep doing.

Today, I produce videos for our company every now and then and make sure to stay sharp by creating personal videos.

Video works

 

Photography

I’m a photographer yet I never owned a DSLR. Yes really. After college, I developed an interest in learning photography. I had a full-time job but the salary I made wasn’t enough to afford myself a DSLR camera.

My interest was deep enough that I started learning – reading resources online about how to use a DSLR. Every time I get to borrow from someone, I immediately grab that chance to test out what I have learned in theory.

That’s how I started. Here’s a longer post.

 

Web Development

The school’s IT Admin left for a job overseas. I’m fond of technology and I seem to be good with computers. The IT role was handed over to me including the management of the school’s website. It was run on Joomla. Later on, I found out how easy WordPress was. Since then, I have put a lot of effort into learning WordPress.

I tried to enroll in a 2-year web development course but found out I was learning HTML & CSS faster by self-study — so I quit school. And started dating my then girlfriend – now my wife. (Totally off topic – I know 😀)

At the moment, I occasionally take on projects I’m interested in – both paid or free. At times I’m helping out charities and non-profit organizations at pimpmycause.org.

 

Graphics Design

I have always been inclined to arts. During my first job as a teacher, I was also assigned to head the school’s yearbook staff. I learned at that time that Adobe Indesign was and still is the industry standard in desktop publishing software. I downloaded a full video course and started learning it. Coordinating with the printing shops and talking to their designers led me to learn the production side as well.

After 3 years of teaching, I felt that I’ve learned so much in that school and thought that it would be a good time to move on and change the course of my career. I couldn’t just quit right away as I have bills to pay.

So I figured out an escape plan.

I had a classmate in my web development short course class who introduced me to 99designs and how he’s been earning by winning in logo design competitions.

It was a light bulb moment.

I knew I could make this work because I doodle a lot – before, like trying to combine names, making unique artworks out of names.

So I started learning Adobe Illustrator. Spent most of my time on youtube tutorials, and reading blogs on branding and logo design.

After a few competitions joined, I won a design contest. It was not a logo design but an IOS app icon design. My first win was such an extraordinary feeling! I figured that if I keep this pace, it can sustain me until I find a new job. I didn’t quit right away. Instead, in my fourth year as a teacher, I asked my employer if I can work part-time, and they were fine with it.

Design works

 

Digital Marketing

I was hired directly in Dubai (from the Philippines) as my boss (who did the phone interview) needed an IT guy and at the same time, he’s been wanting to create videos and graphics for the branch. My skill set was a perfect match. That’s how I got in.

I have since developed an interest in Marketing – and a big part of the digital aspect – so I took marketing certifications and bought a load of marketing Kindle books to learn the field.

 

‘The more you know, the more you know you don’t know.’ – Aristotle

At present, I’m blessed to have an employer that gives me the opportunity to create and continue to hone and expand these skills.

Yes, I still have so much to learn and I know that we best learn when we teach what we have learned to someone else.

So that’s exactly what I’m trying to do right now. Let’s grow and learn together.

KEEP moving forward my friend!

#infinitelearner

James Bacarro

James Bacarro

Full-stack Marketer

CREATIVE and TECHNICAL. I’m a well-rounded, full-stack marketing professional with a knack for great design – developed over the years of experience in graphics design, photography and video production.

On my spare time, I help non-profit organizations improve their brand and build/develop their online presence – mainly their websites.